# Maurizio Acquavella

[**The Vulnerability of Consumer Brands in the Spirits Industry: Retention at Risk due to Changing Consumer Habits and the Rise of Purpose and Specialization**](/content/issy-marketing-cloud-use-cases/the-vulnerability-of-consumer-brands-in-the-spirits-industry-retention-at-risk-due-to-changing-consumer-habits-and-the-rise-of-pur-1685126794074/index.html)

In today's dynamic market, consumer brands within the spirits industry are facing unprecedented challenges. Retaining consumers has become increasingly difficult due to shifting consumer habits and ...